Global Holdings. Strategic Ownership.
We acquire, manage, and scale performance-driven brands across the U.S., Canada, and select international markets—prioritizing cash flow, asset protection, and long-term growth.
Built on Execution. Backed by Strategy.
Urena-Lora Holdings LLC specializes in strategic investment, brand ownership, and multi-sector development. With deep operational experience and a clear focus on execution, we partner with founders, acquire high-upside assets, and build vertically integrated companies from the ground up.
Whether in real estate, automotive, consumer goods, or international distribution—we apply smart leverage, structure for tax efficiency, and operate with complete ownership control.
Why Work With Us
Direct Ownership
We don’t broker. We build, own, and scale every brand in-house.
Execution-Driven
Every move is backed by real-world experience and aggressive execution.
Global Scalability
Structured for growth across the U.S., Canada, and Latin America.
Exceptional Partnerships. Real Returns.
Our companies are built to last, built to scale, and built with purpose. If you’re looking for passive hand-holding, we’re not the team. But if you want real ownership, aggressive strategy, and a clear growth play—we’re the right partners.
Executive Leadership
Johnny Ureña
President & Director
Strategic oversight, international expansion, and corporate structuring
johnny@urenalorainvestments.com
Sebastian Pereyra Jr
CEO & Director
Growth operations, portfolio management, and global brand leadership.
sebastian@urenalorainvestments.com
Tint Lordz Auto Spa
Ten Toes Auto Exchange Inc
Aroma Kingz Inc
Lurey Inc
Corporate structuring (Delaware LLC, Cook Islands Trust)
Corporate structuring services specializing in Delaware LLCs and Cook Islands Trusts, designed to maximize asset protection, enhance tax efficiency, and ensure global financial security for entrepreneurs, investors, and high-net-worth individuals seeking long-term stability and strategic international planning.
Tax-efficient royalty licensing
Tax-efficient royalty licensing designed to help businesses maximize profits and protect intellectual property. Our strategic approach ensures compliance, reduces tax burdens, and creates long-term value through smart licensing structures tailored to your brand, assets, and global growth ambitions.
Asset protection: Real estate & vehicles in separate LLC
Asset protection through strategic separation of real estate and vehicles into distinct LLCs, minimizing risk and enhancing security. This approach safeguards your investments, ensuring legal and financial protection while optimizing tax benefits. A smart way to protect what matters most.
Growth through DTC, retail distribution, and international expansion
Achieve growth through a strategic mix of direct-to-consumer (DTC) channels, retail distribution, and international expansion. By leveraging multiple touchpoints, we reach diverse markets, increase brand visibility, and create scalable opportunities for long-term success and global impact.
See Our Brands in Action
Follow us on Instagram for real installs, product drops, and behind-the-scenes content.
Premium car scents. Designed to impress.
Premium car scents crafted for those who appreciate luxury and lasting impressions. Each fragrance is designed to elevate your driving experience, combining style, sophistication, and freshness. More than just a scent — it’s an upgrade to your car’s personality.
Top-tier tinting & detailing. Trusted by drivers
Top-tier tinting and detailing services trusted by drivers who care about quality and precision. We enhance your vehicle’s appearance and protection with expert craftsmanship, premium materials, and unmatched attention to detail. Drive with confidence—your car deserves the best.